One of the four essential tips in my How to write better post was that you need to make your copy look digestible. Because what’s the point of spending time crafting some fantastic copy if you’re then going to present it in a way that makes it look unpalatable?
Far too often, I see printed comms and content online that looks dense and hard to read. For me, this is lazy writing, because there are some simple things you can do to make your copy look well tasty for your reader:
Headlines – if you haven’t got one, get one. If you have got one, make sure it’s short and grabs people’s attention. Think of it as bait on a hook to catch your readers.
Subheads – if you write some long copy (maybe for a letter or a report), use subheads to break up your copy and make it look digestible. Subheads are also extra baited hooks you can use to draw your audience in. Here, fishy fishy.
Paragraphs – ideally, keep paragraphs to three to four sentences long. They should look like nuggets of info that people can easily scoff with their eyes.
Line spacing – avoid single spacing and go for 1.5 every time (not double). It’ll massively improve the look of your copy. Don’t believe me? Compare this 1.5-spaced post to the same post below, which has single line spacing.
One of the four essential tips in my How to write better post was that you need to make your copy look digestible. Because what’s the point of spending time crafting some fantastic copy if you’re then going to present it in a way that makes it look unpalatable?
Far too often, I see printed comms and content online that looks dense and hard to read. For me, this is lazy writing, because there are some simple things you can do to make your copy look well tasty for your reader:
Headlines – if you haven’t got one, get one. If you have got one, make sure it’s short and grabs people’s attention. Think of it as bait on a hook to catch your readers.
Subheads – if you write some long copy (maybe for a letter or a report), use subheads to break up your copy and make it look digestible. Subheads are also extra baited hooks you can use to draw your audience in. Here, fishy fishy.
Paragraphs – ideally, keep paragraphs to three to four sentences long. They should look like nuggets of info that people can easily scoff with their eyes.
Line spacing – avoid single spacing and go for 1.5 every time (not double). It’ll massively improve the look of your copy. Don’t believe me? Compare this 1.5-spaced post to the same post below, which has single line spacing.